SEO is the backbone of digital marketing. All efforts will go in vain if search engine optimization is not integrated into digital marketing. Researching hot favorite topics and trending keywords is essential before developing content for a specific website. Tracking the SEO is crucial in evaluating the success of a site. And experimenting with SEO is very important to figure out the exact factors contributing to success. Why? Because one cannot be sure about the particular factor that is taking the ranking of a site up or down. For example, a blog on Xfinity Internet plans written for a particular website may take the ranking of that website up by two to three places. It may do the opposite as well. The SEO specialists are responsible to track the constant changes in algorithms and stay updated about the prevailing industry trends.
However, the most crucial areas to measure the SEO success by are:
SEO Traffic
The traffic on a certain website or page falls under the following three categories:
- Organic
- Paid
- Direct
Your concerned category should be the ‘organic’ traffic. Organic traffic is defined as the one that the website/page gets as a result of unpaid placement on the search engine. The core purpose of SEO is to up the ranking game and increase the traffic on the page/website against a certain niche. You should keep a track of the overall organic traffic on your page so that you get an idea about the success of your SEO strategy. Because let’s be honest, it’s a hit and trial sort of activity.
However, it is equally important to examine the organic traffic under the following categories:
- Landing page
- Location
You need to be sure about the exact rankings of the individual pages. Tracking SEO traffic by landing page will help ensure just that. This will help save time and effort as well. You will only have to determine the factors that are bringing down the ranking of that particular page and make changes accordingly.
On the other hand, SEO ranking by location will help you determine the area from where most of your traffic generates. This is very important for you to know. This category is especially beneficial for businesses who are targeting a specific geographic area or want to expand the horizon of their business. The results can be very surprising at times. As many times the ‘fan following’ comes from overseas.
Customer Experience:
At the end of the day, the customers/viewers will decide the ranking of your website. So, your goal should be to provide them with the best experience that you can. But you, yourself should also be aware of whether you are providing the experience to customers that make you a desirable website/business or not?
Hence, measuring this factor is pretty important as well.
Different websites will have different ways to measure this factor. For example, an e-commerce website will measure it by having a look at the number of people who visit the website and make a purchase as well. If the visitors are not performing the desired actions after visiting your page/website, then you are not providing them with the experience that you otherwise believed you were. Once, you track the trends, it will become clear to you whether the customers are satisfied or not. You can then plan the SEO strategy accordingly.
Keyword Ranking:
Tracking keyword rankings are just as important as any other SEO element. By looking at the trends of keyword ranking, you can get an idea whether your SEO efforts are headed in the right direction or not. You can then plan your SEO strategy accordingly. Moreover, keeping a track of this track will also reveal if your keyword selection game is strong or not. For instance, your rankings might be improving in other SEO areas like organic traffic but the target keyword rankings might remain unchanged. This would be an indication that you need to put in more effort to search the keywords.
Page Load Speed:
One of the very important metric and the one that SEOs often ignore is page load time. This factor is important in determining the customer/visitor engagement. Hence, pay as much attention to the loading speed of a page as you would give to any other factor. A slow loading page/website will irritate and annoy the visitor and he/she will exit without giving it a second thought. However, one point to remember here is that you should consider the site speed for both the desktop and mobile users. By tracking this metric, you will be able to answer the following:
- Whether or not the slow site speed is the factor that is affecting your page ranking
- Whether the changes made to the site are affecting the load speed or not
Once you have figured out the exact are causing the problem, you can make changes accordingly.
While the above-mentioned areas are the most important ones in measuring the SEO success, they are not limited to these. You need to focus on an array of other factors. It’s just like you scrolling through a service provider’s page and coming across a deal likeXfinity double play. Now the packages/offers are not limited to this one deal. But it might be the hot favorite deal. Hence, the company ends up highlighting/promoting it more.
Author Bio:
Hi, I’m a freelance writer with a penchant for all things health and wellness. I have been writing for quite a few years on health websites using my trusty Optimum internet. My aim is to create informative content that can help people deal with health problems and lead a better life.