HomeDigital MarketingSEOHow to track conversions from a landing page in Google Analytics

How to track conversions from a landing page in Google Analytics

landing page is an important part of a website, it helps drive traffic to a site, increase visibility in search engine and drive conversions. It is important itis important to have a heck on how your website is working and landing page helps in having a clear understanding of different elements of a website. Moreover, describes which element gives the result you want.

Asa landing page is an important part of a website, another important element of a website is to track conversions in Google Analytics. A conversion-tracking tool will help to know the completed activity whether online or offline and it can be macro or micro.

Also Read: SEO Tips 2019. How to improve SEO in 2019?

A conversion takes place when a visitor takes any action on your site and it converts to a customer. This could be done by starting any kind of activity that can engage the audience on your site, for example filling a form or completing a purchase. This will also decrease the boun cerate of a website.

Fora website, tracking conversion from landing page is very important as it explains all the information about a site. Moreover, t also shows the history of the actions performed on a website by visitors. Whether, the actions performed online or offline, it describes complete details.

This article describes some of the ways that can help to measure traffic sources that result in a conversion.

How to track conversions in Google Analytics

Google analytics includes defined goals and a special URL that reveals the source of the click. For having a complete description, and to know exactly how to google analytics work some are few important points mentioned down below.

Build a tracking URL

For building your own URL to be track use Google Analytics URL builder with custom parameters. It will help even more in gaining traffic to a website. It can be performed by simply filling a form and linking URL of the landing page. Because engaging visitors on your website is yet another important thing.

It can be done by following a few simple steps:

  • Website URL
  • Campaign source
  • Campaign medium
  • Campaign terms
  • Campaign content
  • Campaign name

The URL builder after collecting all of this required information provide a tracking URL.

Use your own Tracking URL

After having a brand-new tracking URL, use it for a different campaign running. You can use this on any social media platform including LinkedIn and Facebook ad campaign. Then whenever a person clicks on that URL, the Google Analytics will assume that an action performed on the main site.

While you have your own tracking URL, use it to run campaigns, this will not only describes the detail about the action performed or taken on the relevant website but also describes the history of actions taken on the main site.

Define Your Goals

For tracking a conversion in google analytics, it is important to set goals. If any website has not yet then there is a need to set, specific goals that can help a website grow.

For example, if someone has an e-commercewebsite then that person needs to have a specific site that can track shoppingcarts. Moreover, it will help in paying and billing.

Therefore, it is important to set specific goals that help for further processes done properly. To create goals in google analytics following are steps:

  • Go to Admin bar
  • Click Goals in view
  • Click new goals
  • Create your goals

For tracking conversion, the main thing to do is to create goals in google analytics. Because it is the first thing, you do after setting up google analytics tracking Id.

After you have completed goals creation, google analytics will track goals performance and attribute it to the proper source.

Creating a Custom Report

After successfully creating goals, now the next step is to create a custom report. This report helps to determine the campaign’s performance. For creating acustom report, few are steps to follow:

  • Click “customization” in the navigation bar
  • Click New custom report
  • Give it a title
  • Click add metric
  • Click add dimension
  • Click save

After completing all these steps there is a need to describe the labels that whatthis event is tracking. There are three main steps

  • Category: describes what you are tracking
  • Action: describes an activity performed by a visitor.
  • Label: describes the small detail about what you want to capture.

Event tracking will lead to a new line to your website, in WordPress plugins used to make it easier.


This article describes the importance of tracking conversions in google analytics. For tracking conversion rate, it is important to have goals that make it easier to check hat is happening on a website. Moreover, tracking conversions from landing pages describes the actions, which visitors actually performed. Conversion also explains the insight about traffic on a website.



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