Once you have done business for some time with SEO on your own, you will discover that no matter how much your effort, your site does not rank well or that your site ranks well, but the optimization for the engines of Search takes all your time and all your other tasks late. If this is the situation with you, maybe it is best to consider hiring an SEO company to do the graft for you. With so many SEO firms out there, you cannot complain that you have no choice. Or is it the exact opposite – so many companies, but unreliable?
How to Choose the Best SEO Company for Your Business?
It stretches the truth to say that there are no reliable SEO companies. Yes, there could be many SEO scam businesses, but if you know what to look for when choosing an SEO company, the risk of hiring fraudsters is reduced. It’s much better if you have substantial knowledge of SEO and can easily decide if they promise you the start in the sky or their goals are realistic, but even if you’re not very familiar with SEO practices, here’s a list with some points to watch when choosing an SEO business:
Do they capacity to guarantee # 1 ranking? If they do, you have a rational reason to doubt their skills. As Google SEO selection boards say, no one can guarantee a # 1 ranking in Google. This is true even for the not-so-competitive words.
Get recommended by families, business partners, etc. Word of mouth is very significant for the credibility of a company.
Also Read: 4 Key Areas You Should Measure for SEO
Ask forums: There are many popular webmaster forums, so if you cannot find someone who can recommend an SEO company right away, consider asking the webmaster forums. However, beware that all forum posters are honest people, so take their advice (no matter if it is positive or negative) with a grain of salt. Forums are not a reliable source of information that in-person contact.
Google the name of the company: If the company is a known impostor, chances are you will find a lot of information about it on the web. However, the lack of negative publicity does not automatically mean that the company is big, nor do some subjective negative opinions suggest that the company is a crook.
Ask for cases of sites they have improved: The sites they have optimized and referrals from customers. If you get a rejection for privacy reasons, you have to ring a bell on the credibility of the SEO company – old customers are not supposed to be a secret.
Check the PR of their site: If they cannot optimize their site well enough to get a good PR (over 4-5), they are not worth hiring.
Ask them what keywords their site is positioned on. Likewise, for the page rank factor, if they do not rank well for the keywords of their choice, they are hard as professional as they pretend to be.
Do they use automated submissions? If they do, stay away from them. Automated submissions may prohibit you from search engines.
Do they use black hat SEO tips? You must know in advance what black hat SEO is for judging, so to get acquainted with the most important SEO tips.
Get personal impressions, if possible: Gut instinct and impressions of meetings are also a way to judge a business, but it is sometimes not difficult to get deceived, so use this approach with caution.
High price does not guarantee the quality: If you want to pay more, it does not mean you will get more. Simply because a company costs more DO do better SEO. There are many details for high prices, and high quality is only one of them. For example, the business might work incompetently, and this is the reason for their unreasonably high costs, not the excellence of their effort.
For example, you could ask them how many search engines they will automatically submit to your site.
The deception here is that it’s them, not you, who chooses the words that are best for your site. It is not likely that they will choose the same words as you suggest, so if they tell you that you give them the words and they push you up, say “Goodbye” to them.
Do I offer contribution services? SEO is an endless process, and if you want to be well ranked and continue like this, efforts are needed all the time. For this reason, it’s best to choose a company that includes post-optimization maintenance, than to get a company that pushes your site up, then leaves you in the wild on your own. You can even see if they offer SEO Pay Per Click services to help you maintain an ongoing PPC campaign to optimize your site’s online marketing.
We have tried to mention some of the most important issues in choosing an SEO company. Of course, there are many other issues to consider, and each case is different, to give it some thought, before signing the contract for hiring an SEO company.