Welcome to the season of lights!! Amazon, Flipkart, Myntra, Paytm everyone is competing and attracting their buyers in different ways. Some are giving big discounts, some are giving cash back, some are alluring their buyers with the future coupons and much more. So, why are you limited to your home? This Diwali, discover some awesome Digital Marketing ideas and gift a boost to your business also.
Also Read: Top 5 Business Development Marketing Tips
Through this article, we are sharing with you some captivating Digital Marketing with the help of students and mentors of Best Institute for Digital Marketing and SEO training in Jaipur ideas which can take your business at a new height. Have a look –
Table of Contents
Revamp Your Website – Add Some Festive Feel
When you can decorate yourself with new designer clothes, your house with bright lights then why not your website with new design and images? Yes!! You read it correct. Embellish your website with festive design layouts, bright colors and amazing patterns. Add some diyas, some traditional designs which make your website appealing. People will feel helpless not to visit your website.
Write Some Blogs
If you haven’t started blogs on your website yet then start it now. This will be the biggest gift to your website this Diwali. Blogs play a vital role in the Digital Growth of your business and this is the reason why every Online Business runs a blog.
Statistics show that in every half second a new blog is created over the internet, almost 170,000 blogs are created every day and currently, there are more than 152,000,000 blogs running on the Internet. Blogs are actually the soul of a Digital Business. Whenever you wish to sell your product to the customers, you need to first make them aware and here blogs are important.
Less Content More Media!
With the 4G internet, people have become a little lazy. Instead of reading the content, they are more likely to view the short videos. Videos have proven to increase the conversions by 80%, even 83% of the business claim that videos provide a good ROI on their investments. Besides, conversion and ROI, if your website is supported by videos, you have 53 times more chance to show first in the google. Although, you need to optimize it first for SEO.
People also prefer more to share videos on social networking sites because they can engage even the laziest buyers also. Hence, this Diwali, let your buyers join you properly.
Leverage Mobile Friendliness
Smartphones have changed everyone’s life. 90% of the viewers check their website from their phone. So it is very essential that you make your website mobile friendly. You will miss the largest traffic if your website is not designed according to mobile phones.
You not only require to design your website according to the mobile screen but also remember their priorities. 4-5 lines paragraph over the desktop looks short and are easy to read but the same paragraph looks lengthy and burdensome over the mobile phone which takes away the users from reading. Hence, para should not be more than 2-3 lines which can easily tempt mobile users too.
You might have seen people using hashtags over the social sites while posting or sharing any images. Does it grab your attention?
Think how many times, you have read the bulky content over the photos and how many times you scan the content written in the hashtags. Now, you understand why people support their content with hashtags. So, what are you waiting for? This Diwali, remember to flow with the Hashtag.
Use Bulk Email Services
If you want people to visit your website, one of the best medium is Email, and festival emails work like the cherry on the top. You can send emails with a call to action like Hurry Up!! Limited offer, Most Awaited- Diwali Sale has started, The sale is going to end within an hour or a day, The latest fashion is here, Be the fashion icon, All ladies- you must have, etc. You can also display the discounts and coupon codes there. Remember to add the subject, otherwise, your mail will have more chances to be thrown in a trash.
If you think that any of the above ideas will help you in boosting your business performance digitally, then please leave your comments below and let us know how we can help. And yes don’t forget to share this article with your friends so even they can also grow their business and have a prosperous Diwali.